*Discontinued: a main component has been changed. See Archaeopteryx for a more intense red to gold shade.
Think 18th-19th century "classic" seductive vampires, clad in a the finest deep crimson velvet...a few sparkling heirloom gems adorning his or her hands and throat... This shade is a complex deep reddish hue that varies between molten cool crimson and a fiery phoenix-red, all laced with gold sparkle and glimmer. Bring it closer to light or change the angle, and it turns to a metallic glittering coppery-gold (which you can see the beginnings of in the top of the picture). The pictures are terrible, as Velvet Vampire refuses to be photographed ;) .
The images show colour variations due to different angles and lighting. The Arcane Magic shadows have highlights which change hue when moved closer to or away from a light source (lamps rather than sunlight). Angle does affect it, but you may not notice the change in a mirror as much as other people can from a short distance.